Shoppers schlepping their way down London’s Regent Street this Christmastime
might not realise it, but their festive cheer will be fuelled in part thanks to
the work of a boutique agency based in Ashington.
The 32 aluminium angels which will soar above one of London’s most famous
shopping streets were fabricated by Alum Creations by a team of six workers.
Alum Creations won the work in June, but the process began around Eastertime
when contracts director Fleur Dunbar and partner Sinisa Lukic were on holiday in
their homeland of Malta. ‘We got an email to give them the first quote,’ Fleur
explains. ‘They asked us down for a meeting in London, and in June we got the
confirmation for the whole job.’
Crafting 32 separate structures out of aluminium, each with a seven-metre wing
span, is not an easy job. ‘The first one took about three weeks to make,’ Fleur
says. ‘You get quicker with each one, but the first one, just to get the shape
of the body, took two-and-a-half weeks. Then we spent a couple of days in the
workshop of London-based James Glancy Design to get the arms in just the right
position. It’s what we take pride in doing: working with designers to get it
exactly as they want it.’
Timeliness is also important for Alum Creations. ‘Christmas is not something you
can say you’re going to be a week late in delivering,’ Fleur jokes.
The Christmas decorations are the company’s biggest single-item project, but it
has history in fabricating festive decorations for shopping centres around the
country. The firm’s biggest project overall is its installation at intu
Metrocentre – a selection of mistletoe, angels, snowflakes and a large metal
tree draped with lights – completed in the company’s first year of business in
2013.
Most people would revel in the prestige of working on one of the most popular
Christmas displays in the country, but Fleur and her partner won’t be in London
for the grand unveiling of their labour on 17th November. Christmas is a busy
time for the firm, she explains: ‘We’ve got another installation down in
Peterborough that we have to do on the 18th.’